The Ups and Downs of Becoming and Author.  As one of Canada’s most successful personal finance authors with more than 7 titles to her name and over almost 200,000 books sold, Sandra will share her journey of rejection and success as a communicator. Sandra has published with two traditional publishers as well as through her own independent publishing company, Headspring Publishing.

Canada's best-selling Estate Planning author will share her publishing journey, its challenges and successes. Now in it's 6th Edition - "You Can't Take It With You" is a phenomenon in Canada and around the world.

Sandra is an expert communicator and has turned  learned experiences into at least three formats: live presentations, articles and books, and now, consulting projects. She no longer works with individual financial planning clients or investments.

Sandra Foster, CFP, CIM, FCSI, TEP, is one of Canada’s leading experts on personal finance and a national best-selling author. She is the founder of Headspring Consulting Inc. and a speaker, consultant, researcher, developer of accredited continuing education programs for advisors, a judge for the PlanPlus Global Financial Planning Awards, a frequent contributor to many publications and media, and the author of a number of Canadian national bestselling books.

After building and selling a successful financial advisory practice, she moved to focus on strategic planning within the financial industry, developing and delivering programs to help advisors enhance their communication skills when advising women and clients dealing with stress.

Sandra does not sell any investments or insurance products. She brings real-life experience, having been told to ensure her affairs were in order and that her family knew her wishes regarding organ donation. Modern science, determination, and luck only reinforced her passion for estate planning, and for life.